Articles

  • HubSpot’s Approach to Product Development: An Interview with Jeremy Crane

    Tweet Just the Highlights: The Big Interview Takeaways We conduct these interviews for product teams: product managers, UX professionals, and developers who are responsible for shipping great products. We understand it’s difficult to take time away from your job to digest content. That’s why we’ve highlighted the key insights for you below. We highly recommend you read the entire interview for more advice and recommendations from Jeremy. When a customer tells us they want to…
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  • Tackling the Enterprise UX Challenge: An Interview with Lori Landesman

    Tweet Over the last 20 years, Lori Landesman has worked as a Product and UX Manager at Netscape, User Interface Engineering, The MathWorks, IBM and Attivio. Most recently, she was the Vice President of User Experience at TradeStone Software, which provides enterprise software for the retail industry. Lori is passionate about making life easier for people who use software, web and mobile applications. She leads cross-functional teams through a user centered design process that results…
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  • Runkeeper’s Agile Transformation: Channeling the Product Team’s Creativity

    Tweet Tom Boates is the founder of Brilliant By Design, a product design consultancy that focuses on helping clients of all sizes integrate design thinking into their existing workflows, and being hands on in the design phase to deliver digital products their customers will want to use. For six years, Tom was the Vice President of User Experience at RunKeeper where he helped grow the user base from 50,000 to over 30 million users. Tom is…
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  • Interview: Bringing Usability Testing Into Your Organization

    The great folks at Above the Fold Design recently interviewed Christine Perfetti about the benefits of usability testing and ways to get teams immersed in the research. Here’s an excerpt: How do you get stakeholders excited about usability testing? Fortunately, these days many more clients come to me already excited, but of course, there are many who are not.  I never try to sell these stakeholders by pitching them on “Why testing is important.” Instead,…
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  • Creating Passionate Users: An Interview with Josh Porter, Part 2

    Social web sites and applications are everywhere: Facebook, YouTube, Craigslist, and Digg are just a few of the web sites taking advantage of the power of the Social Web. Social web sites are the fastest growing properties on the web for good reason: they connect people, motivate, and engage them.  As a result, they grow very quickly and successfully. We hear all the time from clients working on all different kinds of products, ranging from…
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  • Creating Passionate Users: An Interview with Josh Porter, Part 1

    Tweet Social web sites and applications are everywhere: Facebook, Twitter, Foursquare, YouTube, Craigslist, and Digg are just a few of the web sites taking advantage of the power of the Social Web. Web sites and applications that incorporate social features are the fastest growing properties on the web for good reason: they connect people, motivate, and engage them.  As a result, they grow very quickly and successfully. Design teams working on all types of products,…
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  • Usability Tests in a Nutshell, Part 3: Creating Tasks

    The tasks you create for a usability study are essential for gathering the right data. The tasks determine what you’ll test and impacts what parts of the design your team fixes. If you give users the wrong tasks, you risk focusing on the wrong parts of the design and providing your design team with misleading recommendations. Yet, teams often overlook the importance of creating robust tasks for their studies. When creating tasks for a usability…
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  • Behind the Scenes of WebEx Meet: An Interview with Jon Nakasone

    In March 2010, WebEx launched the beta of their new product offering, WebEx Meet. The designers of WebEx Meet intended to create a solution that helps users meet and collaborate with each other in a faster, more efficient way. I recently had the opportunity to talk about the beta launch with Jon Nakasone, one of the product design leads within the User Experience Group at Cisco WebEx. Jon’s group is responsible for bringing innovation to…
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  • Mad Mimi: Thinking About Their Customers

    At Perfetti Media, we’ve recently been sending our email newsletter to subscribers on a weekly basis. A few months back, thanks to a recommendation from our good friend Jeff Patton, we signed up for Mad Mimi, an online tool for writing, sending, and tracking online emails to customers. Based on our experience so far, it’s clear the design team at Mad Mimi has been thinking about their customers. This month, we sent our first email…
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  • Usability Tests in a Nutshell, Part 2: Recruiting Users

    Many of our clients come to us requesting usability testing consulting services. One of the reasons they reach out to us is because they think usability testing must be a complex and scientific process. As a result, they’d prefer to have an outside consulting company conduct their tests. The first thing I tell people who contact me is that usability testing is not a complicated process. It’s a technique that anyone can learn with training…
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  • Usability Tests in a Nutshell, Part 1: Planning your test

    Many of our clients come to us requesting usability testing consulting services. One of the reasons they reach out to us is because they think usability testing must be a complex and scientific process. As a result, they’d prefer to have an outside consulting company conduct their tests. The first thing I tell people who contact me is that usability testing is not a complicated process. It’s a technique that anyone can learn with training…
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  • The Evolution of Usability Testing: An Interview with Dana Chisnell

    We recently talked with expert usability practitioner, Dana Chisnell. Dana is the co-author of the wonderful book on usability testing, The Handbook of Usability Testing, 2nd Edition. Dana has been conducting usability tests since 1983 and is one of the world’s leading UX experts. Christine Perfetti: You’ve been conducting usability tests since 1983. In your experience, have you seen that usability tests have evolved over the last decade? Dana Chisnell: I’d say the technique has…
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  • 5-Second Tests Assess Your Site’s Most Important Pages

    On your site, the content page is the user’s most frequent final destination. This page contains the information the user came to the site to find. Sites often have hundreds, if not thousands (and in some cases, millions) of these critical pages. How can design teams be confident their content pages are understandable to users? How does a team ensure they’ve designed content pages that communicate the essential information effectively? A simple usability testing technique…
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