Launch It

The Product Event and Happy Hour for Cross-functional Teams

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We are passionate about creating best-in-class products. That’s why we fervently dedicate our time to researching what it takes by going to the source: people who have envisioned, designed, and built them.

Launch It is a monthly presentation series where product experts share their lessons and epiphanies with you. You’ll come away with proven strategies for product success.

To get notified of upcoming speakers and program details, sign up for our monthly Launch It newsletter.


Who should attend?

Launch It is perfect for CEOs, product managers, engineers, designers, and marketing professionals who want to take their products to the next level.

To launch a successful product, it takes teamwork and collaboration. The most successful product teams are cross-functional; you’ll need business, product management, engineering, design, and marketing prowess. Unlike the majority of conferences that focus on just one discipline, we address the needs of the entire cross-functional product team.


September Event: Speaker and Topic

September 28: The HubSpot Product Transformation: It’s All About Small, Dedicated Cross-functional Product Teams

Jeremy Crane

At September’s Launch It, we’ll conduct an in-depth interview with Jeremy Crane, VP of Product at HubSpot about his lessons learned for designing and building best-in-class products. Jeremy will discuss how dedicated and autonomous teams successfully drove improvements across HubSpot’s product offerings. (Read more about HubSpot’s story in our recent interview with Jeremy.)

Jeremy Crane brings 15+ years of experience in marketing and product development to HubSpot. As VP of Product Development, Jeremy leads product development and design for HubSpot’s all in one marketing platform.

Jeremy joined the team with HubSpot’s acquisition of oneforty, Inc where he was VP of Product Development and Operations. Prior to oneforty Jeremy was with Compete Inc. where he led the Online Media and Search business unit. Early in his career he spent several years on the strategic, product development side of the automotive industry. He held multiple roles at Ford Motor Company in business development, product strategy, marketing and engineering.

We expect to sell out, so register now to ensure you get a seat.


Pricing: What you’ll get with your registration ticket

  • Early bird registration: $10
  • Regular registration: $20

Launch It is not the typical meetup. It’s designed and tailored for passionate product managers, UX professionals, and engineers who stay awake at night thinking about what makes a best-in-class product and how to achieve that goal. We are seeking passionate, motivated, and energized participants who want to contribute to the conversation and share their product lessons learned along the way.

Your registration includes:

  • Interactive interview with Jeremy Crane, HubSpot’s VP of Product
  • A drink ticket for your choice of beer, wine or soda
  • Tasty hors d’oeuvres
  • Networking with brilliant minds from the Boston product community

The Agenda

Each Launch It event is two hours, from 6:30 – 8:30pm.

We start with a reception of tasty food and drinks followed by a 60-minute interactive interview and open forum. At the reception, attendees will have the opportunity to talk about their product challenges with the presenter and event attendees


About Your Host

Perfetti Media is a Boston-based consulting and training firm that helps teams deliver best-in-class products. Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed.

CEO and Founder, Christine Perfetti, has a proven track record of running best-in-class training events. For eight years, she ran the world-renowned four-day conference, User Interface. Before launching Perfetti Media, Christine built and managed User Experience teams at two highly successful technology companies, Carbonite and Acquia.


Sponsors

Interesting in sponsoring Launch It? We have several levels of sponsorship available for organizations looking to start the conversation with some of the most talented speakers and attendees in the world of product development. Contact us at info@perfettimedia.com for the sponsor package.

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