Blog

  • Robust personas don’t guarantee success

    This week, Adaptive Path’s Todd Wilkins wrote an excellent blog post on Avoiding Half-Baked Personas. In his post, Todd warns design teams that personas based on fiction can lead to misguided design decisions. Todd writes: I’ve written about the tension between truth and fiction in personas before. In that tension is the power of personas as a design tool but it is also their greatest potential weakness. Too much fiction leads to misguided design. Too…
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  • Best Practices for Highly Successful Development Teams

    I just returned from the highly informative (and fun) User Interface Conference. At the conference, I taught the full-day seminar, Product Usability: Survival Techniques, sharing the results of years of research examining how successful development teams incorporate usability practices into their process. As part of the day, I share several best practices including: 1. Usability test early and often One of the best ways to prevent launching unusable products is to identify any issues early…
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  • Netflix: Always Thinking About Their Customers – Even When They Can’t Help

    As both a loyal Netflix customer and a Macintosh user, I've always been disappointed that I can't take advantage of Netflix's Watch Instantly feature on my computer. The feature isn't currently supported for the Mac, and for months, I've been asking myself why Netflix has chosen to ignore the needs of a large subset of their audience. Thanks to Netflix, I now know the answer. When Mac users visit the Watch Instantly page, they can…
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