Getting buy-in for product priorities

One of the most common question product managers ask me is, “How do I get our organization aligned around our product priorities?” 

All too often, product managers struggle to get buy-in on their roadmap and sprint priorities. In almost all cases, it’s because the product managers haven’t invited their most important stakeholders to the conversation early enough. UX and Engineering partners are among the stakeholders who are frequently excluded from early product planning.

To get your team to rally around roadmap and sprint opportunities, they need to be actively involved in establishing those priorities. Product managers, UX, and Engineering leads should collaborate during all stages of the product development process, which include requirements gathering, user research, prioritization of product opportunities, and prototyping.

To what degree are you involving stakeholders throughout the product development process?