Services
We create a culture of utilizing research insights throughout your organization
Teams need to deeply understand their audience to make informed decisions. Our ultimate goal is to help your business put users and customers first, leading to improved financial performance, increased customer loyalty, and a more significant impact on the audiences you serve.
Customer insights
With qualitative interviews, analytics, and surveys, we create meaningful personas and audience segments to identify opportunities to drive business growth and improve retention
1-on-1 interviews
To gain a deep understanding of your audience, we conduct one-on-one interviews to identify user needs and product opportunities, critical components for business success
Survey design
We design and craft robust surveys with a representative audience sample to estimate the total addressable market and to validate audience needs at scale.
Audience segmentation
Through fully integrated qualitative and quantitative methods, we create meaningful audience segments and opportunities to drive product and marketing roadmaps
Data analytics
We define, collect and track product usage metrics to identify to identify opportunities to increase growth and reduce customer churn
Visioning
To set the direction for business and product strategy, we conduct visioning workshops with your internal team to establish a 3-year vision for the product experience
Teams need to deeply understand their audience to make informed decisions. Our ultimate goal is to help your business put users and customers first, leading to improved financial performance, increased customer loyalty, and a more significant impact on the audiences you serve.
Our Process
Understand the business
Data inventory
We find that organizations know a lot about their audience even before we arrive. We start by collecting and analyzing existing insights from customer support, business and product analytics, and user research/design insights.
Foundational research studies
We conduct foundational research projects in partnership with the internal team: 1-on-1 interviews and segmentation surveys with customers, users, and prospects to understand their goals needs, and motivations.
Visioning
In order to set the direction for business and product strategy, we conduct visioning workshops with your team. We consider all aspects of your company and your customers, carefully analyzing your strengths and opportunities.
Product and marketing planning
We inject comprehensive research insights to establish a customer-centric approach to product roadmaps and sprint priorities.
Training and coaching
Would you like to talk about how we can help your team? Contact us and tell us about your challenges.
Services
We coach and train your in-house team to continue your research program independently after our engagement with you.
