We are passionate teachers who guide teams to run strategic research
Bring Perfetti Media’s world-class workshops to your location for tailored training from expert instructors that address your challenges. We have taught our workshops both publicly and privately since 2008.
Customer Discovery: Uncovering Breakthrough Insights (One Day)
Learn innovative user research methods from top institutions and companies such as GoFundMe, Harvard Business School, Wistia, and Penn Medicine. Discover techniques like Jobs-to-be-Done, Personas, and Ethnographic Field Studies to deliver breakthrough product insights. We’ll guide you through all aspects of research techniques, including field studies, 1-on-1 interviews, diary studies, and inherent value studies.
Jumpstart a Customer Insights Program (One Day)
Organizations find starting a research program and interacting with customers time-consuming and costly, causing friction. But now, they realize the value in it. Join our workshop to learn a proven approach we used to establish customer research programs at GoFundMe, Harvard Business Review, TuneIn, and others.
A Customer-Centric Approach to Product Visioning (2 Days)
Do you need help defining a long-term vision for your product and prioritizing its opportunities? This workshop will guide your team through the steps of creating a long-term vision, establishing consensus and buy-in, and prioritizing focus areas to improve your product. Your product managers will come away with the skills to align your product opportunities with your organization’s long-term strategy.