We are passionate teachers who guide teams to run strategic research

Bring Perfetti Media’s world-class workshops to your location for tailored training from expert instructors that address your challenges. We have taught our workshops both publicly and privately since 2008.

Customer Discovery: Uncovering Breakthrough Insights (One Day)

Learn innovative user research methods from top institutions and companies such as GoFundMe, Harvard Business School, Wistia, and Penn Medicine. Discover techniques like Jobs-to-be-Done, Personas, and Ethnographic Field Studies to deliver breakthrough product insights. We’ll guide you through all aspects of research techniques, including field studies, 1-on-1 interviews, diary studies, and inherent value studies.

Jumpstart a Customer Insights Program (One Day)

Organizations find starting a research program and interacting with customers time-consuming and costly, causing friction. But now, they realize the value in it. Join our workshop to learn a proven approach we used to establish customer research programs at GoFundMe, Harvard Business Review, TuneIn, and others.

A Customer-Centric Approach to Product Visioning (2 Days)

Do you need help defining a long-term vision for your product and prioritizing its opportunities? This workshop will guide your team through the steps of creating a long-term vision, establishing consensus and buy-in, and prioritizing focus areas to improve your product. Your product managers will come away with the skills to align your product opportunities with your organization’s long-term strategy.

Personas: Aligning Your Product With User Needs (One Day)

You’ll learn the soup-to-nuts process of creating personas. You’ll learn methods for performing user research in the field, synthesizing the results and communicating users needs to your internal stakeholders. You’ll synthesize and frame the user needs to create personas to guide you through the design and iteration process.

What Attendees Are Saying

Would you like to talk about how we can help your team? Contact us and tell us about your challenges.