In this two-day workshop, you will learn the techniques and tricks used by the most adventurous research teams from Harvard Business School, Localytics, Curriculum Associates, Wistia, Penn Medicine, and many others!

You will gain foundational knowledge about the most effective research techniques with the goal of delivering breakthrough product and organizational insights.

The workshop will be held on September 17 – 18, 2018 at Workbar in Cambridge, Massachusetts.

Program Description

Product teams have many different frameworks and methods for uncovering user insights that lead to innovative and transformative experiences: Jobs-to-be-Done, Personas and Scenarios, Empathy Interviews, and Ethnographic Field Studies, to name just a few.

In the two-day workshop, we will teach you all of the steps to run in-depth field research, jobs-to-be-done and empathy interviews, and advanced UX research approaches, including 5-second tests and inherent value studies. You will learn how to:

Product Visioning

Over the two days, we include several hands-on exercises. We’ve also planned for a lot of discussion time so you can adapt these new techniques to your own practice.

About the Instructor

Christine Perfetti

For eight years, Christine worked as Head of Product at User Interface Engineering, a leading Product and User Experience think tank. Christine Perfetti also built and managed User Experience teams at two of Boston’s top technology companies, Carbonite and Acquia.

For more than two decades, Christine has been teaching teams how to gather insights from users to inform product decisions. Highlights include:

Registration Pricing

The early registration price is $895. Pricing goes up by $200 on July 17th.

Your registration includes:

Workshop Location

We will be holding the workshop at Workbar Cambridge. Workbar is less than a block away from the MBTA Red Line (Central stop).

Workbar Cambridge
45 Prospect Street
Cambridge, MA 02139

On-site Training

Would you like to train your entire team? When you bring the Customer Discovery workshop on-site, you get world-class training from a world-class instructor in a location that’s convenient for you. Contact us to learn more.

About the Event Organizer

Perfetti Media is a Boston-based consulting and training firm that helps teams deliver best-in-class products. Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed.

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