Accelerate innovation through customer insights, visioning, and product strategy

Hi, I’m Christine Perfetti. My superpower is the ability to bring teams together to align on a strategic direction and deliver breakthrough experiences. I built the customer insights programs at GoFundMe, TuneIn, Carbonite, Acquia, and Penn Medicine. I have also crafted and facilitated Product Innovation Workshops for organizations including Harvard Business School, HubSpot, and Penn Medicine. Here’s how I can help you:

Rally your cross-functional team to deliver innovative product experiences through customer insights, product strategy, and visioning
Build and scale strategic research programs to accelerate team learning and decision making
Craft and facilitate cross-functional product innovation workshops to tap into the organization’s collective genius and set a direction

“Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to understanding our audience and her product visioning workshop. Christine brought with her real expertise in research methods, design thinking, and lean experimentation. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.”

– Erik Hellweg, Managing Director, Harvard Business Review

Trusted By My Clients

March cohort coming soon

How to Achieve Influence and Team Alignment

Instructor: Christine Perfetti

Bringing diverse teams together to deliver a successful product isn’t easy. But with the right techniques, it’s possible to boost collaboration, achieve buy-in, and build a shared vision across your organization.

In this 3-hour workshop, you’ll learn the methods Christine Perfetti refined over a decade working with organizations including GoFundMe, Penn Medicine, TuneIn, Udemy, and Harvard Business School.

We’ll cover four actionable techniques designed to create clarity and alignment at key stages of the product lifecycle. You’ll leave with the confidence and tools to implement these approaches in your own organization—and finally get everyone pulling in the same direction.

Innovation Labs: Strategic Conversations and Visioning Workshops for Organizational Transformation

History has shown that innovative breakthroughs rarely come from a lone genius, but from building on and recombining the ideas and works of many minds.

In our two-day Innovation Labs, we help leaders achieve strategic clarity by designing strategic conversations and collaborative workshop exercises to collect innovative insights, craft a vision, and prioritize opportunities from cross-functional stakeholders across the organization.

We have refined and iterated on the lab method with dozens of organizations over the past decade. We will guide your team to shape an inspiring strategy and vision your stakeholders understand, contribute to, and rally behind.

“Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough strategy and vision. I would highly encourage anyone looking to improve the fit and differentiation of their products and services to attend and learn the techniques.”

– Peter Guagenti, President, Tabnine

Conversations with Product Leaders

Strategic Research to Drive Innovation

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

I help teams establish strategic and proactive customer research practices to uncover foundational insights to drive business decisions and guide product strategy. Throughout the engagement, I train and coach internal teams to conduct research that leads to results.

“Christine Perfetti built the customer research competency across GoFundMe. Her insights were instrumental in guiding our product strategy and roadmap priorities. A customer-centric approach to product planning is now core to our business.”

– Daniel Cox, VP and Head of Product Management, GoFundMe

Hi, I'm Christine Perfetti

With my two decades of experience as a Product, UX and research leader and a Master’s Degree in Social Psychology from Brown University, my superpower is the ability to bring the right people together to share their diverse perspectives to craft a vision and align on a strategic direction.

Before starting Perfetti Media. I worked as the Vice President of Product at User Interface Engineering and the Head of User Experience at Carbonite and Acquia. I built the customer insights programs at GoFundMe, Carbonite, and TuneIn, and have led product visioning workshops for leadership teams at Harvard Business School, HubSpot, Curriculum Associates, and Penn Medicine, among others.

Lift Up Connections: A Career Accelerator for Women in Tech

I built and facilitate guided programs to support women navigating mid to senior level tech careers craft a vision for their next chapter.

As part of the six-week guided program, you will be assigned to a Connection Council, a cohort of 5-7 like-minded women to design the next act of your career and life.

Moving beyond the traditional 1:1 coaching model, the Lift Up Connection Councils provide the friendship, community, and career visioning methodology to grow together and co-create next steps.

“At the beginning, I wasn’t sure what to make of the process of designing my next act. I really appreciated all of the support and feedback I got from my council. It’s amazing that I ask people in every strategic conversation, what do you want to achieve?, and then can’t see it from the inside until someone else says it. Thanks for bringing us all together, Christine. What a gift!”

– Stephanie Gerber Wilson, Leadership and Marketing Consultant