Human-centered research insights
A full-service research firm driving business and product decisions
We uncover user and customer insights to identify business and product opportunities
We work with Fortune 500 companies, startups, nonprofits, and political campaigns to provide a 360° view of the audience through robust qualitative and quantitative research methods.
We partner with teams to build organization-wide research programs
We guide product, marketing, engineering, and data teams to establish research practices that drive their decisions.
Qualitative Research
Ethnography, user interviews,
diary studies
Market Insights
Survey design, audience
segmentation, data mining
Product Analytics
Usage tracking, modeling,
business intelligence
What our clients say
Christine Perfetti coached our team of product managers, data analysts, engineers, marketers, and designers to establish a customer research competency across GoFundMe. Perfetti Media's research insights were instrumental in driving our 2023 product strategy and roadmap planning initiatives.
A customer-centric approach to product planning is now core to our business and product strategy. We are now assembling an internal research team to help guide our decisions going forward!
A customer-centric approach to product planning is now core to our business and product strategy. We are now assembling an internal research team to help guide our decisions going forward!
Daniel Cox testimonial
daniel cox, VP and Head of product, GofundMe
Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to research and product visioning.
Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Eric Hellweg testimonial
Eric hellweg, managing director,
harvard business review
Research partners
We have assembled leaders in qualitative research, market insights, and analytics to provide a comprehensive view of your audience.
Christine Perfetti, M.S
Partner and Founding Principal
Stephanie Gerber Wilson, Ph.D.
Partner, Market Insights
