We'll help you achieve product success while aligning your teams along the way

Product and research leadership for startups and scaleups

Hi-I'm Christine Perfetti

Founding Principal

I am a Product and UX Strategist with more than twenty years of experience across B2B and B2C products in both startups and public companies. I have held several leadership roles driving product strategy and building and scaling UX organizations, including managing UX and product teams.

I tailor my offerings to achieve your specific goals, including:

  • Product and UX leadership: Short-term consulting or fractional engagements
  • Craft a compelling strategy and product vision to achieve growth targets
  • Build and scale strategic research programs to guide evidence-based product decisions
  • Guide roadmap planning, prioritization, and team buy-in

From Insights to Product Growth

Christine Perfetti coached our team of product managers, data analysts, engineers, marketers, and designers to establish a research competency across GoFundMe. Perfetti Media's research insights were instrumental in driving our product strategy and roadmap planning initiatives. A customer-centric approach to product planning is now core to our business and product strategy.
Daniel CoxVP Product, GoFundMe
Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to research and product visioning. Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Eric HellwegManaging Director, Harvard Business Review
Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough product vision. I would highly encourage anyone looking to improve the fit and differentiation of their products to attend and learn the techniques.
Peter GuagentiPresident & CMO, Tabnine
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Discovering User and Customer Needs

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

Through consulting and fractional engagements, I establish and transform market and UX research programs for growth-stage product companies and nonprofits. 

For Research and Discovery initiatives to succeed, understanding your users and customers is only the first step. We’ll also need to uncover your team’s unique dynamics and organizational drivers. In my consulting engagements, I partner with leadership and team members  to establish a strategic gameplan for connecting insights to decision making.

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Aligning on a Product Strategy and Vision

Would you like to craft a strategy and vision but unsure how to get there? Is your team lacking direction to execute quickly and efficiently?

We help leaders deliver better products faster by shaping a strategy and vision the team understands, contributes to and rallies behind.

We’ll help you establish a direction through our  Visioning Workshop, a team-centric method for establishing a strategic direction and product strategy. We have successfully run the workshop with dozens of organizations, including Harvard Business School, Penn Medicine, TuneIn, Curriculum Associates, and Harvard Business Publishing.

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Contact me

Contact

info@perfettimedia.com

4532 Cherry Hill Road, Arlington VA 22207