Helping leaders and teams find their way

Breakthrough product strategy and customer insights to drive decisions

Hi-I'm Christine Perfetti

Teams are rarely lacking in ideas. The real challenge is choosing the right ones to act on.

All too often, organizations lack the insights to make informed decisions, or they fail to act on the insights they already have. That’s when founders and leaders turn to me for help. I successfully built the organization-wide research programs at GoFundMe, TuneIn, Carbonite, and Acquia.

My superpower is the ability to bring teams together to share their genius and align on a direction. I have successfully crafted and facilitated team strategy and visioning workshops for organizations including Harvard Business School, HubSpot and Penn Medicine.

How I help:

  • Rally your cross-functional team to deliver a strategy and product vision
  • Build and scale research and VOC programs to drive product strategy
  • Guide roadmap planning, prioritization, and team alignment
  • Craft and facilitate Executive offsites and Strategic Planning workshops to prioritize business opportunities and moonshots
  • Teach in-person and remote Product Discovery and Visioning courses to empower your teams

Product Strategy
and Visioning
Workshops

Customer
Research and
VOC Programs

Executive Leadership
and Strategic
Planning Offsites

Roadmap
Planning and Team
Alignment

Trusted By My Clients

GoFundMe
Penn Medicine
TuneIn

Testimonials

Christine Perfetti coached our team of product managers, engineers, marketers, and designers to establish a product discovery competency across GoFundMe. Her insights were instrumental in driving our product strategy and roadmap planning initiatives. A customer-centric approach to product planning is now core to our business.
Daniel CoxVP Product, GoFundMe
Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to research and product visioning. Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Eric HellwegManaging Director, Harvard Business Review
Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough product vision. I would highly encourage anyone looking to improve the fit and differentiation of their products to attend and learn the techniques.
Peter GuagentiPresident & CMO, Tabnine
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Innovate through Breakthrough Customer Insights and Discovery

High-Impact User and Customer Research to Guide Innovation

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

For research and discovery initiatives to succeed, understanding your users and customers is only the first step. You’ll also need to ensure the team acts on them. 

Founders and leaders seek me out to build organization-wide research and product discovery programs. My approach generates breakthrough insights while involving your team at every step along the way to ensure they act on them.

 

Customer research
Product visioning and ideation

Make The Right Strategic Bets through Product Visioning

Align Your Team on a Strategy, Vision, and Roadmap

Would you like to craft a strategy and vision but unsure how to get there? Is your team lacking direction to execute quickly and efficiently?

I help leaders deliver better products faster by shaping a strategy and vision the team understands, contributes to and rallies behind.

I’ll help you establish a direction through my  Product Visioning Workshop, a team-centric method I built for establishing a strategic direction and product strategy. I have successfully run the workshop with dozens of organizations, including Harvard Business School, Penn Medicine, TuneIn, Curriculum Associates, and Harvard Business Publishing.

Let's Start a Conversation

I will help bring strategic clarity to your organization

With more than 20 years of experience in B2B and B2C products, both in startups and public companies, I help leaders gain strategic clarity and establish a vision for their products. I provide teams with insights they need to move in the right direction.

Contact me

Contact

info@perfettimedia.com

4532 Cherry Hill Road, Arlington VA 22207