We’ll help your team excel throughout all stages of the product development process with the Launch It Method, a proven framework for generating and shipping innovative products.

What is Your Biggest Opportunity?: Identify opportunities to optimize your product process and consistently deliver amazing products on time and on budget

Pinpoint Customer Pain Points and Insights: Pinpoint breakthrough product opportunities, target emerging markets, and collect insights to achieve a best-in-class experience for your users

Establish a Product Vision: Brainstorm new product concepts to capture an audience, establish a long-term product strategy, and set a direction to drive roadmap decisions

Design Engaging and Innovative Solutions: Generate multiple design approaches rapidly and design a viable solution in just one week of effort

Evaluate and Iterate: Collect metrics to understand user trends and traffic pattern, improve conversion rates and customer engagement, and evaluate your designs to ensure they are usable

Want to have us walk you through the Launch it method? We offer ongoing, individual coaching sessions for Product and UX teams.

What is the Opportunity?

We’ll interview your company stakeholders to gather insights about your current development process, product team composition, research findings, design approach, and organization challenges. Next, we observe your users work with your product and identify opportunities to improve the experience. Based on what we learn, we’ll work with your team to craft an actionable plan for optimizing your product process.

organization assessment


Customer Insights

Research studies: User interviews and ethnography

To identify product opportunities and unmet user needs, we conduct user interviews and field studies to immerse your team in the users’ environment. With this method, we’ll uncover critical details about your users that just isn’t possible with other techniques.

design sprint

Persona creation

Once we’ve worked with your team on a persona project, they’ll have a firm understanding of your users’ needs and can successfully communicate these requirements throughout the organization.


Experience mapping

To identify opportunities for product improvements and new product concepts, we guide teams through the Experience Mapping process to identify the gaps in the users’ current experience.

journey map

Customer advisory boards

We advise organizations in the creation of Customer Advisory Board (CAB) programs and facilitate customer and executive workshops to collect insights for product improvements.


Product Visioning

In just one week, we will work with your team to create a long-term Product Vision that your team can understand and rally behind. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.

product visioning workshop


Design Sprints

The Design Sprint results in a set of new product concepts that your team can evaluate with users. Your team will collaborate to quickly ideate on possible design solutions, sketch ideas, brainstorm product features, and present solutions.

design sprint sketching


Product Evaluation

Behavioral Analytics

We work with teams to instrument and measure their products to gain a better understanding of overall usage patterns. We identify opportunities to increase onboarding conversion rates and overall customer engagement.

Usability Testing

Usability tests are the most effective qualitative research tool for gathering user feedback and identifying design problems. We plan robust usability studies, recruit the right users, create realistic tasks, facilitate objective test sessions, and analyze the test results.

product planning meeting


We provide a package of six, one-hour coaching sessions over a 3-month period to assess your current product process, customer research techniques, design methods, and team composition. After an initial assessment, we will create a tailored action plan to address your team’s biggest challenges.

Want to learn more about our services? Contact us to start the conversation.

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