Hi-I'm Christine Perfetti

Breaking down silos between Product, UX, and Engineering teams to achieve extraordinary results

With my two decades of experience as a Product, UX and research leader and a Master’s Degree in Social Psychology from Brown University, my superpower is the ability to bring the right people together to share their unique talents, express themselves, align on a direction, and celebrate wins.

Before starting Perfetti Media. I worked as the Vice President of Product at User Interface Engineering and the Head of User Experience at Carbonite and Acquia. I built the customer insights programs at GoFundMe, Carbonite, and TuneIn, and have led product visioning workshops for leadership teams at Harvard Business School, HubSpot, Curriculum Associates, and Penn Medicine, among others.

“Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to understanding our audience and product visioning. Christine brought with her real expertise in research methods, design thinking, and lean experimentation. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.”

– Erik Hellweg, Managing Director, Harvard Business Review

Trusted By My Clients

The Product Visioning Playbook: Strategy and Prioritization for Startups and Scaleups

Through my workshops, ideation, and visioning methodologies, I help leaders reach strategic clarity and deliver better products and services by shaping a vision their team understands, contributes to, and rallies behind.

I guide organizations through my Product Visioning Workshop, a team-centric method for establishing a strategic direction and product strategy.

“Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough strategy and vision. I would highly encourage anyone looking to improve the fit and differentiation of their products and services to attend and learn the techniques.”

– Peter Guagenti, President and CEO, Tabnine

Strategic Rallying for Product Teams: Transforming How You Work

Are you struggling to get your team to come together to work as a unit? Are your teams operating in silos despite every effort to shift the culture?

Organizational transformations and cultural shifts are hard and don’t happen overnight. We consult with product leadership and their teams to incrementally cultivate a culture of teamwork, respect, and psychological safety with our Strategic Rallying approach.

A rally is the process of bringing people together to support a cause or take concerted action.

In the world of product development, a Strategic Rally involves assembling a cross-functional team at key stages of the product development process to immerse themselves in the customer’s world, share their unique insights, collaborate on a vision and direction, and measure success of design and product decisions.

Conversations with Product Leaders

Customer Discovery Sprint: Breakthrough Insights to Guide Business and Product Strategy

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

I established the Customer Discovery Sprint, a four-week strategic research process for Startups and Scaleups. During the sprint, we uncover the insights to drive business decisions and guide product strategy. Throughout the engagement, I train and coach internal teams to conduct research that will lead to results.

“Christine Perfetti coached our team to establish a customer research competency across GoFundMe. Christine’s insights were instrumental in guiding our product strategy and roadmap priorities. A customer-centric approach to product planning is now core to our business.”

– Daniel Cox, VP and Head of Product Management, GoFundMe

Lift Up Connections for Women in Tech: Create a Vision for Your Next Act

I built and facilitate guided programs to support women navigating mid to senior level tech careers craft a vision for their next chapter.

As part of the six-week guided program, you will be assigned to a Connection Council, a cohort of 5-7 like-minded women to design the next act of your career and life.

Moving beyond the traditional 1:1 coaching model, the Lift Up Connection Councils provide the friendship, community, and career visioning methodology to grow together and co-create next steps.

“At the beginning, I wasn’t sure what to make of the process of designing my next act. I really appreciated all of the support and feedback I got from my council. It’s amazing that I ask people in every strategic conversation, what do you want to achieve?, and then can’t see it from the inside until someone else says it. Thanks for bringing us all together, Christine. What a gift!”

– Stephanie Gerber Wilson, Leadership and Marketing Consultant

Let's Start a Conversation

With my expertise as a research, design, and product executive and a Master’s Degree in Social Psychology from Brown University, I help individuals and organizations overcome their challenges and achieve their goals.

Magic happens when people with diverse backgrounds and expertise have the opportunity to focus on their goals and challenges together. Through my tested and refined methods, I provide the right conditions for insight, vision, alignment, and action.