We partner with leaders to identify business and product opportunities through research insights
We work with Fortune 500 companies, startups, and nonprofits to achieve a 360° view of their audience through qualitative and quantitative research methods.
Leaders and teams need the right insights to take the right action. We help organizations establish strategic research and Voice of the Customer (VOC) programs
Collecting user and customer insights is just the beginning. In addition to training teams on the research methods that provide a 360° view
of the audience, we ensure the insights lead to direction, action, and measurable results.
Qualitative Research
Ethnography, user interviews,
diary studies
Market Insights
Survey design, audience
segmentation, data mining
Product Analytics
Usage tracking, modeling,
business intelligence
What our clients say
Christine Perfetti coached our team of product managers, data analysts, engineers, marketers, and designers to establish a research competency across GoFundMe. Perfetti Media's research insights were instrumental in driving our product strategy and roadmap planning initiatives.
A customer-centric approach to product planning is now core to our business and product strategy. We are now assembling an internal research team to help guide our decisions going forward!
A customer-centric approach to product planning is now core to our business and product strategy. We are now assembling an internal research team to help guide our decisions going forward!
Daniel Cox testimonial
daniel cox, VP and Head of product, GofundMe
Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to research and product visioning.
Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Eric Hellweg testimonial
Eric hellweg, managing director,
harvard business review