Hi-I'm Christine Perfetti

Product Consultant | Founder | Researcher | Teacher | Facilitator

With my two decades of experience as a product, UX and research executive and a Master’s Degree in Social Psychology from Brown University, my superpower is the ability to bring the right people together to share their unique talents, express themselves, and align on a direction.

I built the customer insights programs at GoFundMe, Carbonite, Acquia, and TuneIn, and led strategic planning and product visioning workshops for Harvard Business School, WeSpire, HubSpot, Curriculum Associates, and Penn Medicine, among others.

Applying my research-backed discovery and visioning methods, I established Lift Up Connections for women going through career and personal transitions to design their next act

“Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to understanding our audience and product visioning. Christine brought with her real expertise in research methods, design thinking, and lean experimentation. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.”

– Erik Hellweg, Managing Director, Harvard Business Review

Trusted By My Clients

GoFundMe
Penn Medicine
TuneIn

The Product Visioning Playbook: Strategy and Prioritization for Startups and Scaleups

Through my workshops, ideation, and visioning methodologies, I help leaders reach strategic clarity and deliver better products and services by shaping a vision their team understands, contributes to, and rallies behind. 

I guide organizations through my Product Visioning Workshop, a team-centric method for establishing a strategic direction and product strategy.  

“Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough strategy and vision. I would highly encourage anyone looking to improve the fit and differentiation of their products and services to attend and learn the techniques.”

– Peter Guagenti, President and CEO, Tabnine

Product Visioning

Conversations with Product Leaders

Lift Up Connections

Lift Up Connections for Women: Create a Vision for Your Next Act

I founded Lift Up Connections programs to support women going through personal and professional pivots to design their next chapter. We offer a community, courses, webinars, and a group accelerator program for women in midlife to address their most pressing challenges.

We launched a Giving Circle to facilitate women giving back to other womenWhen I built the donor insights and user research program at GoFundMe, I learned how powerful it is to provide donors with the education and thought leadership to make decisions on where to give. We research and evaluate the nonprofits and charities doing the most good to lift up women and bring their stories to you.

“At the beginning, I wasn’t sure what to make of the process of designing my next act. I really appreciated all of the support and feedback I got from my council. It’s amazing that I ask people in every strategic conversation, what do you want to achieve?, and then can’t see it from the inside until someone else says it. Thanks for bringing us all together, Christine. What a gift!”

Stephanie Gerber Wilson, Leadership and Marketing Consultant

Workshop at Harvard Business Review

Strategic Rallying: Alignment Workshops for Executives

In a three-hour workshop intensive, I work with your C Suite executives to gain the clarity and alignment to guide the organization through the annual planning process.

I have used these collaborative workshop methods to define annual business objectives and measurable outcomes with executives at dozens of organizations, including Harvard Business Review and Harvard Business School.

“Christine is a gifted facilitator . She led several collaborative sessions with large groups of stakeholders at Acquia, arriving at succinct, prioritized lists of actionable items.

We achieved more in an afternoon workshop than any multi-day offsite session I’ve ever attended.

– Ezra Gildesgame, Product Director, Hinge (Ex-HubSpot, Kayak, Acquia)

Customer Discovery Sprint: Breakthrough Insights to Guide Business and Product Strategy

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

I established the Customer Discovery Sprint, a four-week strategic research process for Startups and Scaleups. During the sprint, we uncover the insights to drive business decisions and guide product strategy.  Throughout the engagement, I train and coach internal teams to conduct research that will lead to results.

“Christine Perfetti coached our team to establish a customer research competency across GoFundMe. Christine’s insights were instrumental in guiding our product strategy and roadmap priorities. A customer-centric approach to product planning is now core to our business.”

Daniel Cox, VP and Head of Product Management, GoFundMe

Maven cohort

Let's Start a Conversation

With my expertise as a research, design, and product executive and a Master’s Degree in Social Psychology from Brown University, I help individuals and organizations overcome their challenges and achieve their goals. 

Magic happens when people with diverse backgrounds and expertise have the opportunity to focus on their goals and challenges together.  Through my tested and refined methods, I provide the right conditions for insight, vision, alignment, and action.

Christine Perfetti

Contact

info@perfettimedia.com

4532 Cherry Hill Road, Arlington VA 22207