Delivering innovation through customer insights, visioning, and product strategy

Hi, I’m Christine Perfetti. My superpower is the ability to bring teams together to align on a strategic direction and deliver breakthrough products. I built the customer discovery programs at GoFundMe, TuneIn, Carbonite, Penn Medicine, and Acquia. I have also crafted and facilitated Product Innovation Workshops for organizations including Harvard Business School, HubSpot, and Penn Medicine. Here’s how I can help you:

Rally your cross-functional team to deliver innovative products through customer insights, product strategy, and vision
Build and scale product discovery and strategic research programs
Craft and facilitate cross-functional Product Innovation Workshops to tap into the organization’s collective genius
Teach Customer Discovery, Experience Innovation, and Team Alignment courses to empower your teams

“Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to understanding our audience and her product visioning workshop. Christine brought with her real expertise in research methods, design thinking, and lean experimentation. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.”

– Erik Hellweg, Managing Director, Harvard Business Review

Trusted By My Clients

January cohort starts 1/23 | February cohort starts 2/27 | Pricing: $895

Product Innovation Survival Techniques: Getting Ahead in the Post-AI Era

Instructors: Christine Perfetti and Jared M. Spool

AI and other emerging technologies have the potential to offer product teams new and creative ways to improve experiences. However, teams will need to use them thoughtfully to achieve success.

Customers aren’t asking for AI. They want products that are intuitive and solve real problems. As we move into this new era, customers are going to demand innovation. But not technology-driven innovation. They will seek experience-driven innovation that dramatically improves their lives.

Avoiding the common trap of prioritizing shiny new features, the most successful products will use AI and technology as a tool to deliver better products and services for these customers. This course integrates proven principles of innovation and customer-centric techniques to provide Product and UX leaders with approaches to integrate technology when and where it makes sense.

Innovation Labs: Strategic Conversations and Visioning Workshops for Organizational Transformation

History has shown that innovative breakthroughs rarely come from a lone genius, but from building on and recombining the ideas and works of many minds.

In our two-day Product Innovation Labs, we help leaders achieve strategic clarity by designing strategic conversations and collaborative workshop exercises to collect innovative insights, craft a vision, and prioritize opportunities from cross-functional stakeholders across the organization.

We have refined and iterated on the lab method with dozens of organizations over the past decade. We will guide your team to shape an inspiring strategy and vision your stakeholders understand, contribute to, and rally behind.

“Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough strategy and vision. I would highly encourage anyone looking to improve the fit and differentiation of their products and services to attend and learn the techniques.”

– Peter Guagenti, President, Tabnine

Conversations with Product Leaders

Customer Discovery Sprints: Breakthrough Insights in 4 Weeks

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

I established Customer Discovery Sprints, a four-week strategic research process, to uncover foundational insights to drive business decisions and guide product strategy. Throughout the engagement, I train and coach internal teams to conduct research that will lead to results.

“Christine Perfetti built the customer research competency across GoFundMe. Her insights were instrumental in guiding our product strategy and roadmap priorities. A customer-centric approach to product planning is now core to our business.”

– Daniel Cox, VP and Head of Product Management, GoFundMe

Hi, I'm Christine Perfetti

With my two decades of experience as a Product, UX and research leader and a Master’s Degree in Social Psychology from Brown University, my superpower is the ability to bring the right people together to share their unique talents, express themselves, align on a direction, and celebrate wins.

Before starting Perfetti Media. I worked as the Vice President of Product at User Interface Engineering and the Head of User Experience at Carbonite and Acquia. I built the customer insights programs at GoFundMe, Carbonite, and TuneIn, and have led product visioning workshops for leadership teams at Harvard Business School, HubSpot, Curriculum Associates, and Penn Medicine, among others.

Lift Up Connections: A Career Accelerator for Women in Tech

I built and facilitate guided programs to support women navigating mid to senior level tech careers craft a vision for their next chapter.

As part of the six-week guided program, you will be assigned to a Connection Council, a cohort of 5-7 like-minded women to design the next act of your career and life.

Moving beyond the traditional 1:1 coaching model, the Lift Up Connection Councils provide the friendship, community, and career visioning methodology to grow together and co-create next steps.

“At the beginning, I wasn’t sure what to make of the process of designing my next act. I really appreciated all of the support and feedback I got from my council. It’s amazing that I ask people in every strategic conversation, what do you want to achieve?, and then can’t see it from the inside until someone else says it. Thanks for bringing us all together, Christine. What a gift!”

– Stephanie Gerber Wilson, Leadership and Marketing Consultant