Courses and Workshops

We are passionate teachers who guide teams through the process of delivering better products. We offer in-person and remote training tailored to your organization’s unique challenges. We have decades of experience training teams and have taught our workshops both publicly and privately since 2000.

Strategic Rallying: Lens on Product Development

Strategic Rallying: A Team-Centric Approach to Product Discovery, Visioning, and Execution

Would you like to craft a strategy and product vision but are unsure how to get there? Do you fear that your roadmap may not target big growth levers? Are you missing key user and customer insights to make well-informed decisions? Is your team lacking direction to execute quickly and efficiently?

Strategic rallying is a crucial ingredient for establishing solid direction. After completing the process successfully, you’ll have created a strategy and product vision that all team members understand, contribute to, and support.

The Product Visioning Workshop

Do you need help defining a long-term product vision and prioritizing roadmap opportunities?

This workshop will guide your team through the steps of creating a long-term vision, establishing consensus and buy-in, and prioritizing focus areas to improve your product.

Your product managers will come away with the skills to align your product opportunities with your organization’s long-term strategy.

The Product Visioning Workshop
Customer Discovery

Customer Discovery: Uncovering Breakthrough Insights

Learn innovative user research methods from top institutions and companies such as GoFundMe, Harvard Business School, Wistia, and Penn Medicine.

Discover techniques like Jobs-to-be-Done, Personas, and Ethnographic Field Studies to deliver breakthrough product insights.


We will guide you through all aspects of research techniques, including field studies, one-on-one interviews, diary studies, and inherent value studies.

Strategic rallying is a crucial ingredient for establishing solid direction. After completing the process successfully, you’ll have created a strategy and product vision that all team members understand, contribute to, and support.

Jumpstart an Organization-wide User Research Program

Organizations find starting a research program and interacting with customers time-consuming and costly, causing friction.

But now, they realize the value in it.  Join my workshop to learn a proven approach I have used to establish research programs at GoFundMe, Harvard Business Review, TuneIn, Carbonite, Acquia, and others.

Christine Perfetti

Let's Start a Conversation

Phone: + 1 617 863 7460
Email: info@perfettimedia.com
4532 Cherry Hill Road, Suite 562
Arlington, Virginia 22207