Organizations find starting a research program and interacting with customers time-consuming and costly, causing friction.
But now, they realize the value in it. Join my workshop to learn a proven approach I have used to establish research programs at GoFundMe, Harvard Business Review, TuneIn, Carbonite, Acquia, and others.
GenAI gives researchers an opportunity to optimize their user research practices. But in what ways does it help and where does it present risks?
Join Christine Perfetti and Andrew Duchon for a two-day training cohort on June 11 and June 18 where they will walk attendees through real market and UX research use cases. We will supply attendees with sample data to explore their own use cases.
Sign up by June 4 for $245 – $100 off the final registration price.
Do you need help defining a long-term product vision and prioritizing roadmap opportunities?
This workshop will guide your team through the steps of creating a long-term vision, establishing consensus and buy-in, and prioritizing focus areas to improve your product.
Your product managers will come away with the skills to align product opportunities with your organization’s long-term strategy.
Learn innovative user research methods from top institutions and companies such as GoFundMe, Harvard Business School, Wistia, and Penn Medicine.
Discover techniques like Jobs-to-be-Done, Personas, and Ethnographic Field Studies to deliver breakthrough product insights.
I will guide you through all aspects of research techniques, including field studies, one-on-one interviews, diary studies, and inherent value studies.
