Consulting Services

Would you like to craft a strategy and product vision but unsure how to get there?

Is your team lacking the direction and alignment to execute quickly and efficiently?

Do you fear your roadmap may not have targeted big growth levers?

Are you missing the strategic user and customer insights to make well-informed decisions?

Do you need to generate new and innovative product concepts to expand your business?

The Product Visioning Workshop

In the one-day Product Visioning Workshop, we assemble a cross-functional team of internal expertise to shape a 3 – 5 year vision of the experience users will have with the product that team members understand, contribute to, and rally behind. 

I  have tested and iterated on the Product Visioning approach for more than a decade and guided dozens of organizations through the steps, including Harvard Business School, Penn Medicine, Acquia, Curriculum Associates, WeSpire, Harvard Business Review, Carbonite, and TuneIn.

The benefits:

  • Create a long-term strategy and product vision you are confident is heading in the right direction and is supported by your team. 
  • Boost team execution and velocity by cultivating the team’s involvement and collaboration in the product process. Teams that have participated in the product discovery, strategy and visioning activities are invested, motivated, and engaged to execute on the strategy.
  • Collect foundational discovery insights to drive decision making. Your team can successfully establish a vision and product priorities directly tied to business goals and customer/user problems.


Customer Discovery and Strategic
Research Programs

To effectively shape your strategy and vision, your team must understand the problem space. I’ll collaborate with your team to gather current insights and discover breakthrough user and market research insights that will guide the strategy and vision.

Product Thinking and
Organizational Assessments

I conduct a series of interviews and interactive working sessions with the executive team, managers, and individual contributors to identify the key organizational players, pinpoint team strengths, and recognize business opportunities. These insights will guide the subsequent strategy and visioning activities.