We’ll help your team excel throughout all stages of the product development process
Identify the Biggest Opportunity: Optimize your product process and consistently deliver amazing products on time and on budget
Pinpoint Customer Pain Points and Insights: Collect insights to achieve a best-in-class experience for your users
Establish a Product Vision: Working collaboratively with your organizational stakeholders, you will establish a long-term product vision and set a direction to drive product decisions
Design Engaging and Innovative Solutions: Generate multiple design approaches rapidly and design a viable solution in just one week of effort
Evaluate and Iterate: Collect metrics to understand user trends and traffic pattern, improve conversion rates and customer engagement, and evaluate your designs to ensure they are usable
What is the Opportunity?
We’ll interview your company stakeholders to gather insights about your current development process, product team composition, research findings, design approach, and organization challenges. Next, we observe your users work with your product and identify opportunities to improve the experience. Based on what we learn, we’ll work with your team to craft an actionable plan for optimizing your product process.
Research studies: User interviews and ethnography
To identify product opportunities and unmet user needs, we conduct user interviews and field studies to immerse your team in the users’ environment. With this method, we’ll uncover critical details about your users that just isn’t possible with other techniques.
Once we’ve worked with your team on a persona project, they’ll have a firm understanding of your users’ needs and can successfully communicate these requirements throughout the organization.
To identify opportunities for product improvements and new product concepts, we guide teams through the Experience Mapping process to identify the gaps in the users’ current experience.
In just one week, we will work with your team to create a long-term Product Vision that your team can understand and rally behind. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
The Design Sprint results in a set of new product concepts that your team can evaluate with users. Your team will collaborate to quickly ideate on possible design solutions, sketch ideas, brainstorm product features, and present solutions.
Usability tests are the most effective qualitative research tool for gathering user feedback and identifying design problems. We plan robust usability studies, recruit the right users, create realistic tasks, facilitate objective test sessions, and analyze the test results.
Want to learn more about our services? Contact us to start the conversation.