Strategic Rallying
Helping Cross-Functional Teams Shape a Strategy and Product Vision
Through Breakthrough Insights and Team Genius
Would you like to craft a strategy and product vision but unsure how to get there?
Do you fear your roadmap may not have targeted big growth levers?
Are you missing the strategic user and customer insights to make well-informed decisions?
Do you need to generate new and innovative product concepts to expand your business?
Is your team lacking the direction to execute quickly and efficiently?
Strategic Rallying Can Help
Strategic Rallying is a key ingredient for establishing a solid product direction. After successfully completing the process, you’ll have created a strategy and product vision that your team members understand, contribute to, and rally behind.
The benefits:
- Create a long-term strategy and product vision you are confident is heading in the right direction and is supported by your team. The strategy and vision is data-driven, addressing the desired business outcomes and solving customer and user problems. It also takes advantage of brilliance and team genius from across the organization.
- Boost team execution and velocity by cultivating the team’s involvement and collaboration in the product process. Teams that have participated in the product discovery, strategy and visioning activities are invested, motivated, and engaged to execute on the strategy. The best teams execute not only when they understand the strategy but also when they have contributed to it.
- Collect foundational discovery insights to drive decision making. The team can successfully establish a vision and product priorities directly tied to business goals and customer problems.
- Establish a successful human-centered approach to product by immersing, educating, and involving your teams in the product discovery, strategy, visioning, and execution process.
What is Strategic Rallying?
A rally is the process of bringing people together to support a cause or take concerted action.
In the world of product development, a Strategic Rally involves assembling a cross-functional team to shape a solid strategy and product vision. The rally comes in the form of a Product Visioning Workshop.
Strategic Rallying doesn’t begin on the day of the workshop. Like any team preparing an in-depth game plan, it involves laying the right foundations for success. The three essential steps are:
- Team Scouting: Identify the organizational players and understand the landscape to pinpoint team strengths and opportunities
- Preseason Discovery: Uncover breakthrough user and market insights to drive product direction
- Game Plan: Shape a strategy and product vision through a team-based, collaborative Visioning workshop
Presenter
Christine Perfetti, M.S.
CEO & Founding Partner
Christine Perfetti has spent 20 years refining the qualitative and qualitative research practices she leverages to help her clients understand their users and customers. She has dedicated her career to understanding what makes people tick: what drives and motivates their actions and decisions.
Christine worked as Vice President and Head of Product at User Interface Engineering, a research and product think tank. She then built and grew the User Experience teams at Acquia and Carbonite. In her consulting practice, Christine has established strategic research programs at GoFundMe, TuneIn, and Penn Medicine, among others. Her specialty is conducting research to understand people’s needs, goals, and motivations, and connecting those insights to measurable product and business outcomes.