Many organizations struggle to establish a long-term product direction and identify the levers for product growth. Strategic Rallying is an approach for bridging that gap.

A rally is the process of bringing people together to support a cause or take concerted action.

In the world of product development, a Strategic Rally involves assembling a cross-functional team to shape a solid strategy and product vision. The rally comes in the form of a Product Visioning Workshop.

Strategic Rallying doesn’t begin on the day of the workshop. Like any team preparing an in-depth game plan, it involves laying the right foundations for success. In this interactive presentation, Christine Perfetti will share the three essential components of the Strategic Rallying process: 

1. Team Scouting: Identify the organizational players and understand the landscape to pinpoint team strengths and opportunities.
   
2. Preseason Discovery: Uncover breakthrough user and market insights to drive product direction.
   
3. Game Plan: Shape a strategy and product vision through a team-based, collaborative Visioning workshop.
   
   

Christine Perfetti created the Strategic Rallying approach over a decade ago when tasked with establishing an organization-wide strategy and vision for Acquia, the B2B powerhouse. Since then, she has tested and refined the methods with dozens of clients including Harvard Business Review, TuneIn, GoFundMe, Acquia, Carbonite, Curriculum Associates, Udemy, and Penn Medicine.

Strategic Rallying is a key ingredient for establishing a solid product direction the team executes on. After successfully completing the process, you’ll have created a vision that team members understand, contribute to, and rally behind.